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How to Optimize Your Business Compliance with Google Analytics

How to Optimize Your Business Compliance with Google Analytics

by Pierre | Aug 28, 2025 | Marketing

It’s like having a behind-the-scenes pass for your website; Google Analytics shows businesses how people interact with their online content. If you are new to this platform or just want to brush up on the essentials, you are in the right place. We are going to...
3 Reasons Why Data Appends Change the Lead Management Game

3 Reasons Why Data Appends Change the Lead Management Game

by Pierre | Jul 24, 2025 | Marketing

In today’s fast-paced digital landscape, lead management is more crucial than ever. Businesses must react fast and smart to stand out when every corner holds a possible customer. Digital marketing initiatives yield an abundance of potential clients; however,...
Video-Based User Session Recording for Validating Website Leads

Video-Based User Session Recording for Validating Website Leads

by Tim Kearney | Sep 10, 2021 | Marketing

It’s a sad fact, but every form of digital marketing is susceptible to some type of fraud. Where it can be especially dangerous and expensive is in the lead acquisition space.  Whether you’re an affiliate marketer trying to protect yourself from fraud, someone whose...

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