by Tim Kearney | Sep 10, 2021 | Marketing
It’s a sad fact, but every form of digital marketing is susceptible to some type of fraud. Where it can be especially dangerous and expensive is in the lead acquisition space. Whether you’re an affiliate marketer trying to protect yourself from fraud, someone whose...
by Tim Kearney | Aug 27, 2021 | Uncategorized
It’s a feeling like no other when someone reaches out to you through your website’s form and shows interest. It is equally and oppositely a disappointing annoyance when your inbox is flooded with a bunch of phony SPAM submissions. But beyond annoyance, there are real...
by Tim Kearney | Aug 6, 2021 | Uncategorized
There was a day when lead gen was largely regarded to be a numbers game. It was all about trying to get as many chances at-bat possible, and sales would follow through sheer force of odds. The game has changed. Now lead quality is king. Any savvy business owner will...
