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The face of marketing has changed forever in the last year and a half, and it shows no signs of going back. More than ever, customers are hyper-sensitive to when and how they’re being marketed to. This isn’t a bad thing…...
You need to know about the Telephone Consumer Protection Act (TCPA), or it could cost you untold amounts of money. In this article, we’re going to explain the origins of SPAM, how and why the TCPA was enacted, who it affects, and...
Collecting customer email signups is one of the most important and basic ways to connect with new and potential clients. The challenge that many businesses are not aware of is that if they’re collecting real email list sign-ups,...
So you’re hearing the buzz about “SMS campaigns”, and you decide to try one of your own. You come up with an amazing offer that you’re going to send to your existing group of loyal customers, and start brainstorming some amazing...
It’s a sad fact, but every form of digital marketing is susceptible to some type of fraud. Where it can be especially dangerous and expensive is in the lead acquisition space. Whether you’re an affiliate marketer trying to...
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