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Consent-Based Marketing, Made Cheaper
The face of marketing has changed forever in the last year and a half, and it shows no signs of going back. More than ever, customers are hyper-sensitive to when and how they’re being marketed to. This isn’t a bad thing…...
The 5 Biggest TCPA Lawsuits In History
If you do any form of telecommunications marketing, you’ve likely heard of the Telephone Consumer Protection Act (or TCPA). This is a set of laws, regulations, and guidelines that keeps consumers safe from receiving any...
What is TCPA and Why Does it Matter to You?
You need to know about the Telephone Consumer Protection Act (TCPA), or it could cost you untold amounts of money. In this article, we’re going to explain the origins of SPAM, how and why the TCPA was enacted, who it affects, and...
How to Spot Fake Sign Ups
Collecting customer email signups is one of the most important and basic ways to connect with new and potential clients. The challenge that many businesses are not aware of is that if they’re collecting real email list sign-ups,...
Brands, Marketers, Advertisers: How To Safely Stay Ahead With SMS
So you’re hearing the buzz about “SMS campaigns”, and you decide to try one of your own. You come up with an amazing offer that you’re going to send to your existing group of loyal customers, and start brainstorming some amazing...
Video-Based User Session Recording for Validating Website Leads
It’s a sad fact, but every form of digital marketing is susceptible to some type of fraud. Where it can be especially dangerous and expensive is in the lead acquisition space. Whether you’re an affiliate marketer trying to...
Attempts at Defrauding Sites via Form Spamming
It’s a feeling like no other when someone reaches out to you through your website’s form and shows interest. It is equally and oppositely a disappointing annoyance when your inbox is flooded with a bunch of phony SPAM...
Why You Need a Lead Validation Process
There was a day when lead gen was largely regarded to be a numbers game. It was all about trying to get as many chances at-bat possible, and sales would follow through sheer force of odds. The game has changed. Now lead quality...
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Sarah Thompson
Business Consultant